Just imagine: If they get replies to the "stage 2" book offer from;
- 100 folks - they get $13,900.00
- 1,000 folks - they get $139,000.00
- 10,000 folks - they get $1,390,000.00
Not bad for a 100,000 piece mass mailing (first class - ha ha!!), that would probably cost them $500.00 - $5,000.00 depending on where they got their list and how (what software/list company) they mailed.