Ummm. It's all about empowering the individual. Have you really read all their material? Trust me, and I mean this when I say it, the book is worth its weight in gold, and it's a big book.
Garbage? Well no piece of literature is garbage, if it has been cleverly (simple as it is) put together.
You guys are all worried about mind control. People that know this ability think far deeper, they tend to be driven people interested in pursuing their own motives (but remember any really clever thinke- even if he is a scam artist- knows that ultimately the product/service needs to be legitimate in order to sustain growth.
Ya'll talk like mind control is a bad thing. No rather, what if we really are so simple to read? What if, despite all of the technological advances lately, we really are still primitive?
This is going to make you LAUGH! But really, what if what is described in this book really is the 'Heaven on Earth' we were taught when we were young and naive?
It's simple and everyone can learn. We are intelligent beings, conscious beings, and can make logical decisions. It still alarms me that people are so eager to point out flaws (because you noticed the business plan and its remarkably simple, you equate that to mean shady. Perhaps the authors were foremost writers, philosophers, and lastly business men? Regardless, no matter how silly and simple their marketing plan, just because you figured it out does not mean that the content in the book is mundane.
Give this some thought. Today, even poor people live more comfortably than some kings of the past. Imagine the future... Everyone will eventually live as comfortable as the millionaires of today are privy to enjoy.