As many people have pointed out, the BBB gives Fairhaven an "F" grade. But, you have to look at the explanation, which is an "OR" statement:
We strongly question the company’s reliability for reasons such as that they have failed to respond to complaints, their advertising is grossly misleading, they are not in compliance with the law’s licensing or registration requirements, their complaints contain especially serious allegations, or the company’s industry is known for its fraudulent business practices.
So, it could just be that "the company's industry is known for its fraudulent business practices." If you actually read the report for Fairhaven, it says that they have responded to complaints.
I have not used Fairhaven, but am considering it. The complaints I have seen on here seem to be from people mad that they lacked the self-discipline to save the money rather than spend it.
I have searched the FTC website and find nothing on Fairhaven or Victor Luke/Luquin. I have also looked up Victor Luke on the website for the California Bar Association (lawyers). He has no complaints against him.
So, do your homework, but don't be scared off by illogical arguments.