Yeah, the only reason why the BBB has any credibility at all these days is because they have been around so long that most people know about them, and those that would file a complaint rather than get ripped off, will likely do so with the BBB first. Plus, the FTC and - as far as I know - the state Attorney Generals keep such complaints private and only announce when their attempts to censure the offending organizations are met with deaf ears and the AG or the FTC is forced to sue them.