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July 25, 2007

Irony of the Week: Lifelock CEO’s Identity Stolen


Todd Davis, who is so confident in the strength of his LifeLock identity theft protection service that he posts his social security number on the company’s website, has had his identity stolen by a fast cash loan crook. Davis, who founded and is the CEO of LifeLock, has offered extravagant guarantees to LifeLock customers that their identities cannot / will not be plundered if the subscribe to the service. Yet, a man in Fort Worth, Texas, was able to use Davis’ information (including the freely given social security number) to access a faxless payday loan in his name. Davis only became aware of the issue when a collections agency called him to let him know that “his” cash advance obligation was overdue. Payday loans are, of course, the much-ballyhooed short-term, high-interest personal loans with no end of controversy attached to their use. A private investigator hired by Davis tracked down Daniel Keith Brown, who admitted to having stolen Davis’ identity to access the fast cash loan on the web.

Brown said that he was “desperate” for money when he decided to steal Davis’ information to take out a faxless payday loan. Fort Worth police have not yet arrested Brown for identity theft in taking out the fast cash loan, but Davis’ private investigator claims to have Brown on tape admitting his guilt in taking out the cash advance personal loan, and an affidavit signed by the suspect that states the same.

Davis boasts that LifeLock’s protections actually did exactly what they should have, for him. Because the service places a fraud alert on the subscriber’s credit file, all discrepancies – like Davis’ fraudulent payday loan – are quickly picked up on and reported. Davis has said that he will keep his information publicly available on the LifeLock website, as his confidence in the service has not wavered.




How ironic is that!! And just goes to show the evils of PayDay loans, and how desperate people can get. Also how easy it is to get one. This should be a good example to others about NEVER giving your info to anyone!! Thanks Goudah!..KAren

Sub: #1 posted on Thu, 08/02/2007 - 16:01

Bossy4455 Bossy4455
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WHEW~! Goudah, you scared me! I thought YOU had your ID stolen! I'm sorry to hear this happened this guy, but I'm glad it wasn't YOU! :-)

Sub: #2 posted on Thu, 08/02/2007 - 16:32

SUEBEEHONEY70 SUEBEEHONEY70
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Me too--and what do you bet that the PDL was Cash Today!!!!!!! Sounds just like them!!!!!!!! I wonder if they said he owed $2000 on $200 loan......

Sub: #3 posted on Thu, 08/02/2007 - 20:08

kscornell kscornell
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So glad to hear this wasn't your identity stolen, goudah!!!
What a moron to post a social on a public website, I don't care how much you believe in your merchandise! That is idiotic!

Sub: #4 posted on Thu, 08/02/2007 - 20:13

bflow30 bflow30

(Posts: 519 | Credits: )

He advertises it on the radio too. I always hear the commecials. It starts out with "My social security number is XXX . . . " So this guys social is all over the place. I'm kinda surprised this hasn't happened more!

Sub: #5 posted on Fri, 08/03/2007 - 07:11

goudah2424 goudah2424

(Posts: 7935 | Credits: )

it's REALLY REALLY REALLY REALLY weird. I'm at a loss for words guyz :shock: How can a person broadcast his SSN?? Its supposed to be very very personal rite???
And thanks heavens it wasn't you goudah....

Sub: #6 posted on Mon, 08/06/2007 - 00:36

Good Nelly Good Nelly
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It is possible it was a publicity stunt. And if it was not orchestrated on purpose, it was done for the off chance someone would take it. He wanted someone to take it and use it. I mean that last bit of the article "LifeLock????????s protections actually did exactly what they should have."

Plus people hearing his number over the radio as an advertisement for a number tracking service, you'd have to be dumb to use it, knowing they'll find you and put you in handcuffs. Definitely a publicity stunt.

Sub: #7 posted on Mon, 09/10/2007 - 14:47

pokogeo pokogeo

(Posts: 571 | Credits: )

I saw this guy on Montel William's show today..he said things like..you are 25 times more likely to have your identity stolen these days than your car...gave his social security #..and Montel gave free years membership to everyone in audience..it seemed like a good deal to me until I saw this post from Goudah that he got his own identity stolen..he did state however that once his company puts the fraud alerts in place and monitor your reports for you..that if you aren't personally contacted every time someone tries to use credit in your name..that they can erase the debt and remove it from your credit report and handle any problems you might have with his million dollar guarantee..sounded too good to be true! and perhaps it is....

Sub: #8 posted on Thu, 12/20/2007 - 20:15

socksfullofrocks socksfullofrocks

(Posts: 488 | Credits: )

It will be enlightening to see what becomes of the thief. If it's a publicity stunt, you can bet he won't get more than a slap on the hand.

Sub: #9 posted on Thu, 12/20/2007 - 20:39

unclewulf unclewulf
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really strange thing.. not about this Todd Davis guy..but the Montel show was about unbelievable identity theft cases..this mother of four had dept of social services contact her and said they were taking her children away becuz she just had a baby who tested pos for drugs..trouble was she didn't have a baby.. someone had stolen her purse 3 months earlier and used her i.d... is still trying to straighten out the collection medical bills on baby she didn't have..got threatened to have her kids taken away..but said the perp is in rehab and baby has been returned to her!!!! the perp is home free and getting assistance but the victim is still left holding the baggage!

Sub: #10 posted on Thu, 12/20/2007 - 21:17

socksfullofrocks socksfullofrocks

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