In 1871, lucky strike, the first manufactured cigoutlet and now one of the world's best-known brands, was introduced. In 1917 the slogan "It's Toasted" was used. The slogan simply described the manufacturing process in which the tobacco is toasted rather than sun dried, which substantially affects the flavor. Also the message "L.S./M.F.T." (Lucky Strike means fine tobacco) was introduced on the package. The pack was changed from green to white in 1942.